tone and voice manual - 3C+
Product design - UI/UX
2025
Proactive development of Tone and Voice Manual to standardize the product language. I eliminated inconsistencies in microcopies and technical terms, creating a unified communication and reducing confusion in the user experience.
Tools used:
Problem
In the product texts, there was no standard or unit among the Product Designers. This caused inconsistencies in microcopies, different terms for the same action, and consequently, confusion for the user.
Solution
I identified the need and, in a proactive manner, developed a Tone and Voice Manual for the product, ensuring consistency of language and clarity in interactions.
Process
Online courses on tone of voice and UX Writing.
I researched manuals from big brands to understand best practices.
Validation with the Marketing department to ensure consistency in product and institutional communication.
I structured a comprehensive guide detailing:
When and how to use each word
Writing standards applied in different flows
Rules to avoid using terms from one product in others
Creation of an AI assistant to help other team members write for the product.
Result
The manual has become an internal reference for all the product designers on the team, ensuring standardization in communication, reducing ambiguities and strengthening the identity of the product.
Learnings
The importance of verbal consistency as part of the user experience.
How small initiatives can have a great impact on the product and the team.
That UX is not just visual, but also how we talk to the user.
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