Chef di animale
graphic design
2024
Visual Identity
A Chef di Animale is a pet bakery from Balneário Camboriú - SC Brazil, a reference in natural food and treats for over 10 years. In 2019, I led the rebranding of the brand, modernizing its identity to better connect with the audience and the pet market.
Tools used:
Solution
I maintained key elements of the old logo (chef's hat and bone), bringing continuity and recognition.
I added the icon of a dog biting the bone, making the brand friendlier and closer.
I kept the colors purple and orange, already well accepted by the public, and included green as a secondary color, reinforcing the proposal of natural food.
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