soluni
graphic design
2018
Visual Identity
Soluni is a company that offers financing for plastic surgeries and elective procedures in Brazil. The challenge was to create a visual identity that conveyed trust, seriousness, and closeness, while at the same time communicating with the financial sector and the health universe.
Tools used:
Solution
Circle icon that refers to warmth and balance, bringing a sense of security.
Palette of blues that reinforces financial credibility and medical seriousness.
Minimalist design, made to be versatile and functional in different brand touchpoints.
Process
Research on visual identity references of fintechs and healthtechs to identify attributes of trust, innovation, and proximity.
Building a simple, modern, and lasting identity, aligned with the company's positioning.
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